DreamSofa came to us with multiple feature requests, each highlighting a different part of their product customization process. Instead of separating them into multiple videos, I proposed a single, unified narrative that would walk viewers through the entire journey clearly and cohesively.
I developed a concept that started with a base sofa and gradually revealed fabric selections, foam firmness, and modular design changes in a continuous, visual flow. I created the storyboard to align everyone on the structure, then led the animation and camera work to ensure smooth transitions and a consistent pace.
The result was a compact yet informative animation that clarified the brand’s customization offering and presented it with clarity and visual charm, staying aligned with DreamSofa’s clean, modern identity.
