To bring A2B Fulfillment’s new motto, “We don’t see boxes, we see people” to life, Scaler Marketing invited us to craft a 3D animation that would visually anchor the company’s rebrand.
Instead of showing literal people, I proposed a conceptual approach: we created human figures made entirely of small warehouse boxes, each engaged in a personal moment, unboxing a guitar, testing a treadmill, setting up golf clubs. This visual metaphor linked A2B’s daily operations to the individuals they ultimately serve.
With tight deadlines and no time for traditional storyboarding, we moved directly into 3D production. I led the animation, pacing, camera work, and lookdev, ensuring each scene carried emotion and clarity. The result was a series of short, focused animations embedded into the new website, communicating A2B’s human-first philosophy through design.
