Aura Beats was a visual concept developed for a small European headphone brand exploring interactive product presentation for their upcoming launch. The goal was to demonstrate how scroll-based animation and product customization could be merged into a seamless, elevated web experience.
I led the project from concept to execution, designing a cinematic scroll flow, animating key product features, and simulating a real-time 3D configuration section. The animation sequences were structured in After Effects as a functional web layout preview, including multiple camera passes and dynamic transitions.
Though the project was never finalized or launched, it presented a strong proof-of-concept for how advanced product rendering and interface storytelling could support a high-end ecommerce platform.
