Black Knight Coffee approached us to create a short 3D teaser to debut their new brand identity and packaging redesign, just ahead of their launch at a key industry exhibition in Saudi Arabia.
With a tight turnaround and minimal pre-production time, we skipped storyboarding and moved straight into animation. The goal was to highlight their shift toward a more refined and elegant brand image while preserving cultural relevance.
I developed a dynamic, visually-led sequence that focused on transformation, moving from the previous bold, saturated packaging to a more minimal design featuring muted yellows and a redesigned logo. Though a last-minute revision was introduced by the client, we adapted the animation to fit within the deadline and delivered just in time for their launch.
