This self-initiated animation was both a creative experiment and a strategic move. I set out to design and execute a complete 3D animation on my own, from concept to rendering, as a way to push my technical and storytelling boundaries.
Blu Bank was the brand I chose to center the project around, as their bold visual identity aligned closely with my motion design style. The piece gained their attention and led to a direct collaboration on the Blu Junior project, which is presented in the Collaboration section.
The animation focuses on dynamic movement, bold colors, and smooth transitions, designed to reflect the vibrant personality behind Blu Bank’s card designs and brand voice.
