We created a cinematic teaser to unveil the Zima Revive Hoodie, a performance-focused garment engineered for athletes. The goal was to showcase its technical craftsmanship, advanced fabric, and design precision in a striking, narrative-led short animation.
Starting from client briefs, I developed the concept and visual direction: the hoodie would animate as if worn by an invisible runner, fusing motion with form. The animation opens on macro shots of the fabric knitting itself together, gradually building up to reveal structural features like zippers and seams, and eventually the full silhouette in motion.
I handled the storyboard, animation flow, camera work, edit, and sound, crafting the narrative experience from start to finish. Modeling, technical cloth setup, and knitting VFX were developed by Mohammadreza Mohammadi.
